A History of Activia

 

1899

Henry Tissier, a French pediatrician, first identifies Bifidobacteria in the intestinal flora of breast-fed babies.

 

1908

Élie Metchnikoff, a Nobel Prize winner studying at the Institute Pasteur, discovers the positive impact fermented dairy products have on our health.

 

1919

After hearing about Élie Metchnikoff’s research, Isaac Carasso manufactures his first yogurt with ferments, selling it in pharmacies. He sets up a company called ‘Danone’, named for his son ‘little Daniel’.

 

1929

At the age of 24 ‘little Daniel’ Carasso founds the Danone company in France – marking the real start of our story.

 

1980s

During the 1980s, our Danone Research scientists work on developing a yogurt containing Bifidobacteria. 

 

1985

After conducting many experiments and in vitro screenings, the Danone Research team identifies a strain of Bifidobacteria that’s able to thrive and grow in milk – our exclusive  B.L. RegularisTM

 

1986 

We develop a breakthrough process and mix of bacteria that allows us to produce a fermented milk product in which B.L. RegularisTM can survive and grow in high quantities. 

 

1987

In France, we launch Bio (the original name for  Activia®) in green packaging – a design as unique as its contents. 

 

2000

B.L. RegularisTM  is deposited in the French National Collection of Cultures and Microorganisms (CNCM) – a world-renowned strain collection within the Pasteur Institute in Paris. The isolated strain is scientifically identified as Bifidobacterium lactis CNCM I-2494.

 

2006 

After almost 20 years on the market, Activia® becomes the worldwide brand name for our product. 

 

Today

We’re the number one Global Fresh Dairy Brand in the world*, benefitting from more than 30 years of research expertise in ferments and yogurt processes to create a truly unique product. 

 

* excluding Private Labels. Source : Nielsen 2015

YOU MIGHT ALSO LIKE