Activia^® is a yogurt with a probiotic culture, now available for the first time in Canada from Danone. Activia^® contains a exclusive strain of bifidobacteria, called Bifidobacterium (animalis) lactis, or BL Regularis^TM.

All yogurts typically contain two bacterial cultures: Lactobacillus bulgaricus and Streptococcus thermophilis. These friendly bacteria have been demonstrated to help digest lactose in lactose-intolerant people. In addition to these cultures, Activia^® also contains Bifidobacterium (animalis) lactis - BL Regularis^TM.

Danone's researchers added the BL Regularis^TM strain to Activia^® owing to its beneficial effects on colonic digestion.

No other yogurt contains this exclusive probiotic culture

BL Regularis^TM is a probiotic culture scientifically proven and clinically tested to survive passage through the digestive system, arriving into the large intestine as a live culture that stays active.

Each serving of Activia^® contains over 1 billion live, active BL^TM bacteria.

The tastiest way to a good digestive system

BL Regularis^TM culture is also responsible for Activia^®'s creamy texture and mild, delicious taste. Available in eight flavours - vanilla, strawberry, prune, peach & fibre, apple & muesli, pear, raspberry and sweetened plain, and also available in four flavours of Activia Fat Free - vanilla, strawberry, peach and raspberry - Activia^® is great for breakfast, as a snack or for dessert. It's perfect for the entire family to enjoy.

Danone taste tests show that people rank Activia^® highest among yogurts for flavour and creaminess.

Why is Activia^® yogurt such a great choice?

• It is the only yogurt to contain exclusive BL Regularis^TM specifically selected by Danone researchers.
• BL Regularis^TM is scientifically proven and clinically tested to survive passage through the digestive system, arriving into the large intestine as a live culture that stays active.
• Activia^® can truly be called a "yogurt with an active probiotic culture" because of the exclusive, additional friendly bacteria it contains: BL Regularis^TM.
• It tastes great - consumers ranked Activia^® highest among yogurts for flavour and creaminess in Danone taste tests! (Source: Cintech, July 2003)
• It is available in twelve delicious flavours - vanilla, strawberry, prune, peach, apple and raisins, pears, raspberry, sweetened plain, peach and cereals, red fruits and cereals, apple-müesli and nuts and also available in seven flavours of Activia Fat Free - vanilla, strawberry, peach, raspberry, prune, red fruits and cereals, apple and müesli.